Of Words Used to Sell
Words matter. And when words are being used to sell us on products and brands, the choice of words matters even more.
Words matter. And when words are being used to sell us on products and brands, the choice of words matters even more.
One of the fundamental skills that we are born with is our sense of play. Like many precious things, though, we slowly lose this sense throughout our increasingly serious lives.
If we are not certain what we believe in, we allow ourselves to be misled and deceived by those with ill-intent, as the results of the Voice referendum campaign in Australia show.
Cooking is an act of love, both for oneself and for others. Yet it can sometimes feel like a lot of work. Here we explore how we can make cooking fun again by reducing friction.
Our focus on habits has led us to forgetting the quietly transformative power of the ritual, a thing that allows us to define and practise that which is valuable to our life.
No one asks themselves “how will consuming this piece of media contribute to—or fight—white cultural dominance” when picking something to watch. But maybe we should start.
Despite what we may have been led to believe rarely are individuals alone capable of solving complex problems. A focus on individualism shifts the blame from those with the actual power—and responsibility—to address the issues.